Social Media Marketing
Social media has a lot of benefits. For instance, it can lower marketing expenses, increase website traffic, and help improve search engine rankings. There are other benefits as well, but the killer benefit that really makes it worth while is the interaction that it brings with customers and sales prospects.
Retaining existing customers and generating fresh sales leads to find new customers is the lifeblood of most companies. Successful companies know that they need to get in front of their customers as frequently as possible so they're constantly reaching out to them. Despite their best efforts, many businesses are finding that their sales and marketing strategy is less effective than it's been in the past. This comes as no surprise to us. Consumers are communicating differently today then they were just a few years ago. Social Media, in particular, has been a real game changer. Twenty years ago customers relied on the yellow pages to find the goods and services they needed. The Internet, and Google, eventually displaced the yellow pages. Today, the various social media outlets including Facebook, Twitter, and LinkedIn, just to name a few, are oftentimes displacing Google as the go to source that consumers rely on to find the products and services they need.
The proliferation of social media in recent years brings with it both problems and opportunities. The biggest problem is that if your not doing it well, or not doing it at all, your loosing out on business opportunities. Are you willing to surrender 20% of your potential business to your competition? The upside is that social media offers small and medium sized businesses an inexpensive marketing outlet that can payoff big in terms of finding new cutomers and retaining existing ones. A well conceived social media strategy will also drive traffic to your website and improve its search engine rankings.
Innovation Content Management Systems offers a comprehensive set of social media services including:
- Account Monitoring and Reporting
- Content Creation and Posting
- Video Production (for YouTube, Vimeo, etc.)
- Local Business Listings (Yelp, Google Places, etc.)
- Email Marketing (Constant Contact, Mail Chimp, etc.)
- Customer Relationship Management (CRM)
- Online Reputation Management
Don't get scooped by your competition. Get on board with social media and generate more sales leads, find new customers, and keep your current customers happy. We'll set up and optimize your Facebook, Twitter, LinkedIn, and Google+ profiles. From there we can either teach you social media best practices so you can do everything in-house or, for a monthly fee that includes reporting, we can manage your social media outreach for you.